Driving Digitization Across Businesses using Location-Based Technology
The discovery of many disruptive technologies has been a blessing to numerous enterprises, giving them the opportunity to transition to new phases of innovation. Of these, the location-based technologies had a significant impact on various enterprise operations, including resource management and business expansion. The GPS and IoT-powered solutions have brought a sense of collective collaboration across various business departments. By leveraging the best features of location-based technologies, corporates and enterprises can initiate digital transformation in their operations and activities. According to new online data, it is estimated that the active IoT device count will exceed 25.4 billion by 2030 The network of interconnected devices and systems will bring forth new […]
Leveraging Location Intelligence in the Retail Sector
The retail industry has seen exponential growth in recent times. To keep up with their own success, it is time for them to employ innovative strategies at the earliest. Location intelligence (LI) is one of the tried and tested strategies by top retailers to expand their customer base. The rise in mobile devices for shopping and location-based services has encouraged the retail giants to leverage the opportunity to push their marketing strategies. Experts predict that by 2027, the global location intelligence sector will be valued at 32.8 billion USD. LI enables flawless geographic analysis by offering information like accurate GPS data, point-of-sale data, and more. Location technology plays an integral […]
The Angle of Arrival and Precise Location Tracking
When it comes to accurate indoor location data, you can rely on the Angle of Arrival (AoA) method using the Bluetooth 5.1 standard. With AoA, the direction of the incoming signal is measured by observing the angular phase shifts between the antennas (of the receiving device) as they receive the RF signals. This data can be combined with the signal strength metrics (RSSI) to accurately pinpoint the location of an object or an asset in real-time. The location accuracy based on AoA is usually between 20-30 cm but may vary depending on several factors used in the positioning system. The triangulation-based process in AoA is one of the most used […]
