The Angle of Arrival and Precise Location Tracking

When it comes to accurate indoor location data, you can rely on the Angle of Arrival (AoA) method using the Bluetooth 5.1 standard. With AoA, the direction of the incoming signal is measured by observing the angular phase shifts between the antennas (of the receiving device) as they receive the RF signals. This data can be combined with the signal strength metrics (RSSI) to accurately pinpoint the location of an object or an asset in real-time. The location accuracy based on AoA is usually between 20-30 cm but may vary depending on several factors used in the positioning system.  The triangulation-based process in AoA is one of the most used […]

The growing potential of IoT-based RTLS solutions like Proximity Marketing in the Retail Sector

IoT-based RTLS solutions like Proximity Marketing (1)

The growing popularity of mobile devices is gradually changing the entire retail industry. In addition to this, the way retailers market their products have also seen a huge shift by focussing more on smartphones and the way people interact with them in their daily lives.  According to Forbes, 86 million consumers made purchases on their mobile devices in 2016, and 96% of consumers used their smartphones to find the best available offers. To tap this enormous potential, IoT-based RTLS (real-time location systems) solutions like Proximity Marketing has been witnessing massive growth due to their versatility of ease-of-use. What is Proximity Marketing? Proximity marketing is a new and novel way of […]

Demand for IoT-based RTLS solutions in the logistics industry to hit all-time highs in this coming decade! Here are a few advantages…

IoT-based RTLS solutions

The logistics industry is a huge sector with great untapped potential paving the way for IoT-based asset and employee monitoring solutions to make their foray into this industry. According to an internet source, “Total market cap of the logistics industry alone is set to reach $41 Billion USD by the end of 2021” With this much capital, the need for increased efficiency in the logistics sector is very important. Here’s another statistic that agrees with this,  According to a 2017 McKinsey survey, “92% of senior enterprise stakeholders think the internet of things will generate a positive impact by 2020. Yet, more than half of companies use 10% of their IoT […]

The rise of IoT digital transformation in the healthcare industry

rise of IoT digital transformation

IoT Digital transformation in healthcare has been the building block to a patient-focused approach to healthcare. This has helped healthcare providers streamline operations, understand what the patient requires, build loyalty and trust and offer a better user experience. That being said the concept of  IoT RTLS (real-time location systems) has been making even higher strides with unprecedented adoption rates for powerful location analytics insights that drive massive cost savings in the long run. According to a recent report from an internet source, less than 10% of the healthcare industry has effectively leveraged the potential of RTLS. Pinmicro’s dSense solution has been a very strong player in the healthcare sector on […]

Office life after Covid-19

Office life after Covid-19

COVID-19 has brought unprecedented human and humanitarian challenges. Many companies around the world have risen to the occasion, acting swiftly to safeguard employees and migrate to a new way of working that even the most extreme business-continuity plans hadn’t envisioned. Across industries, leaders will use the lessons from this large-scale work-from-home experiment to reimagine how work is done—and what role offices should play—in creative and bold ways. According to McKinsey research, 80 percent of people questioned report that they enjoy working from home. But the satisfaction and productivity people experience working from home can be temporary. At the same time organizations are looking ahead to the reopening and its challenges. Before […]