Leveraging Location Intelligence in the Retail Sector

The retail industry has seen exponential growth in recent times. To keep up with their own success, it is time for them to employ innovative strategies at the earliest. Location intelligence (LI) is one of the tried and tested strategies by top retailers to expand their customer base. The rise in mobile devices for shopping and location-based services has encouraged the retail giants to leverage the opportunity to push their marketing strategies.  Experts predict that by 2027, the global location intelligence sector will be valued at 32.8 billion USD. LI enables flawless geographic analysis by offering information like accurate GPS data, point-of-sale data, and more. Location technology plays an integral […]