The growing potential of IoT-based RTLS solutions like Proximity Marketing in the Retail Sector

IoT-based RTLS solutions like Proximity Marketing (1)

The growing popularity of mobile devices is gradually changing the entire retail industry. In addition to this, the way retailers market their products have also seen a huge shift by focussing more on smartphones and the way people interact with them in their daily lives.  According to Forbes, 86 million consumers made purchases on their mobile devices in 2016, and 96% of consumers used their smartphones to find the best available offers. To tap this enormous potential, IoT-based RTLS (real-time location systems) solutions like Proximity Marketing has been witnessing massive growth due to their versatility of ease-of-use. What is Proximity Marketing? Proximity marketing is a new and novel way of […]